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Gurieli from the Country of Rustaveli

26 September, 2018

Georgian tea brand Gurieli presents at Frankfurt Book Fair a collection edition of nine types of tea 'Gurieli from the Country of Rustaveli' and a German-English journal of the same title, dedicated to the 850th anniversary of birth of the outstanding Georgian poet, author of the immortal poem Vepkhistqaosani (“The Man in the Panther’s Skin”) – Shota Rustaveli. The journal, published specially for Frankfurter Buchmesse, will introduce to the readers the history of translations and illustrations of Vepkhistqaosani as well as will familiarize them with the homeland of Rustaveli – Georgia.

The first collection edition was implemented at the beginning of 2018 in the Georgian and the English languages. The German version of the collection edition was dedicated specially to Frankfurter Buchmesse.

To correspond to each letter of the poet’s title 'RUSTAVELI', one tea type is chosen – Traditional Black, Traditional Green, Earl Grey, Jasmine Blossom, Wild Mint, Alpine Berry, Field Camomile, Snow Rose and Meskhetian Nettle. The aphorisms from the poem Vepkhistqaosani, selected in accordance with each letter, are imprinted on the tea packages.

The aphorisms in the English version of the collection edition of Gurieli tea are taken from the translations by Marjory Wardrop and Lyn Coffin, whereas in the German version of the edition the aphorisms are used from the translations by Mikheil Tsereteli, Hugo Huppert and Marie Prittwitz.

The Georgian-language collection edition includes portraits of Shota Rustaveli by Georgian and foreign painters.

The English version is fully devoted to the reproductions painted by Hungarian artist Mihály Zichy, specially created for Vepkhistqaosani at the beginning of the 20th c.

For the German-language edition the miniatures from the so-called 'Tsereteli' manuscript of Vepkhistqaosani were selected, which are used in the editions of the translations by Mikheil Tsereteli and Hugo Huppert.

The project was implemented in cooperation with the Georgian State Museum of Theatre, Music, Cinema and Choreography – the Art Palace, Ivane Javakhishvili Tbilisi State University and Korneli Kekelidze Georgian National Centre of Manuscripts.

Such collaboration of business and culture, educational and scientific institutions is one of the first steps in the history of contemporary Georgia.  By this project, Georgian cultural heritage and a product of one of the traditional directions of economy – tea are presented together at Frankfurter Buchmesse.


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